Paid Ads Specialist
4 weeks ago
BxB Media is seeking a skilled Paid Ads Specialist to join our team.
Job Summary
We are looking for a highly motivated and experienced Paid Ads Specialist to manage and optimize our clients' paid search campaigns across Google AdWords, Yahoo, Bing, and other search platforms.
Key Responsibilities
- Manage and optimize daily account management and pay per click accounts on Google AdWords and other search platforms.
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Manage and maintain updates for keyword lists and ensure that landing pages have the appropriate copy, images, and call to actions for the keyword ads that are pointed to them.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Work closely with the other team members to meet client goals.
Requirements
- Google paid ad experience, or similar platform
- Google AdWords, Search, Display and Video Ad Certifications
- Marketing account management experience
- Ability to analyze data and key performance indicators
- CRM database experience
- High communicator via phone and email
- Customer service focused
- Innovative, curious, and highly motivated
- HVAC or similar industry experience desired
What We Offer
- Health insurance Blue Cross / Blue Shield 100% paid of basic plan for employee, 4 plans available
- Vision and dental insurance, 50% paid for employees
- 13 days paid time off (104 hours)
- 6 paid holidays
- 401K with up to 4% match, eligible after year 1
- Short and long-term disability
- $20,000 Term life insurance benefits
- Eligible to add group life and accidental insurance
Apply Now
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