Paid Ads Specialist

4 weeks ago


Virginia Beach, Virginia, United States bxb media Full time
Job Opportunity

BxB Media is seeking a skilled Paid Ads Specialist to join our team.

Job Summary

We are looking for a highly motivated and experienced Paid Ads Specialist to manage and optimize our clients' paid search campaigns across Google AdWords, Yahoo, Bing, and other search platforms.

Key Responsibilities

  • Manage and optimize daily account management and pay per click accounts on Google AdWords and other search platforms.
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
  • Manage and maintain updates for keyword lists and ensure that landing pages have the appropriate copy, images, and call to actions for the keyword ads that are pointed to them.
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.
  • Work closely with the other team members to meet client goals.

Requirements

  • Google paid ad experience, or similar platform
  • Google AdWords, Search, Display and Video Ad Certifications
  • Marketing account management experience
  • Ability to analyze data and key performance indicators
  • CRM database experience
  • High communicator via phone and email
  • Customer service focused
  • Innovative, curious, and highly motivated
  • HVAC or similar industry experience desired

What We Offer

  • Health insurance Blue Cross / Blue Shield 100% paid of basic plan for employee, 4 plans available
  • Vision and dental insurance, 50% paid for employees
  • 13 days paid time off (104 hours)
  • 6 paid holidays
  • 401K with up to 4% match, eligible after year 1
  • Short and long-term disability
  • $20,000 Term life insurance benefits
  • Eligible to add group life and accidental insurance

Apply Now



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