Digital Marketing Specialist

3 weeks ago

Dallas, Texas, United States IF : GATHERING Full time

About Gather25

The vision of IF:

Gather25 is a global initiative to mobilize the Church to reach the world. Our mission is to equip people with gospel-centered resources, events, and community to learn about who God is and disciple others.

We believe that discipleship is the way Jesus said the world will change. To this end, Gather25 will hold an unprecedented event in 2025 to mobilize the Church and reach the world.

As the Social Media Coordinator, you will be responsible for executing innovative campaigns that engage and grow Gather25's online audience.

This role will work closely with the Digital Marketing Director to deliver a consistent, impactful brand message across all social media platforms while managing day-to-day community interactions.

The ideal candidate is passionate about crafting and executing compelling content in a way that helps Gather25 grow engagement and reach new audiences.

Key Responsibilities:

  • Create monthly campaign calendars and use social media strategies to deliver the brand's message in creative ways
  • Produce content and assets for social media channels, including graphics, videos, and written materials, in collaboration with the creative team
  • Edit videos and create engaging content for social media
  • Maintain and manage all social media channels, ensuring consistent brand messaging and engagement
  • Own daily digital community management, including responding to queries and comments
  • Track, analyze, and report on campaign performance and social media analytics, providing insights for improvement
  • Assist in executing effective paid advertising campaigns across platforms like Google Ads and Facebook Ads
  • Assist in executing additional digital marketing avenues, including email campaigns and newsletters
  • Coordinate with influencers and partners to create compelling collaborations for Gather25 social media channels
  • Research advertising opportunities on like-minded platforms to expand reach
  • Stay immersed in the social media landscape, evaluating emerging platforms, tools, strategies, and trends to provide fresh ideas

Requirements:

  • BS degree in marketing, communications, or a related field
  • Proven 1-3 years minimum working experience in digital marketing or social media
  • Passion for content creation and social media
  • Strong copywriting & script writing skills
  • High attention to detail
  • Familiarity with Adobe programs, including InDesign and Photoshop
  • Familiarity with other creative platforms, including Capcut and Canva
  • Firm understanding and familiarity of working with Brand Guidelines and Style Guides
  • Up-to-date on current media, industry and consumer trends that affect audiences
  • Demonstrable experience managing marketing database, email, social media and/or display advertising campaigns
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong work ethic and ability to thrive in and enjoy a fast-paced, dynamic work environment
  • Entrepreneurial spirit with the ability to work as part of a team as well as independently
  • Personal thriving relationship with Jesus Christ
  • Passion for discipleship and evangelism
  • Discretion and confidentiality
  • Lives in or willing to relocate to Dallas, TX

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