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Marketing Director, Brand Communications and Content

2 months ago

Miami Florida, United States One Sothebys Realty Full time
About the Role

We are seeking a highly skilled Marketing Manager, Communications and Brand Content to lead our marketing efforts and elevate the brand presence of our real estate brokerage.

Key Responsibilities
  • Develop and execute strategic marketing initiatives to enhance brand visibility and drive lead generation, brand recognition, and client engagement.
  • Create and oversee the design of internal and external communications, including copywriting and content creation.
  • Manage and provide reporting on internal and external communications, including metrics on open and click-through rates.
  • Prepare content for leadership communications, such as speeches, presentations, and talking points.
  • Continuously monitor and refine communication strategies for effectiveness and tone of voice.
  • Work closely with the Social Media Manager to develop and implement brand voice across social platforms.
  • Lead the creation of high-quality, engaging content to enhance brand visibility and support the real estate associates and their business.
  • Conceptualize, copywrite, collaborate with design team, and launch content across multiple channels (social, print, email) that supports the real estate associates and their business.
  • Oversee and manage all content available to our associates across our marketing profiles.
  • Collaborate with the development division marketing team on brand events, partnerships, and communications.
  • Manage relationships with PR agencies and oversee public relations activities.
  • Collaborate with PR partners to enhance the company's public communications and manage media relations.
  • Manage all marketing and relationships with corporate partners, including events and asset management.
  • Assist with copywriting and oversee design of print and digital advertising campaigns.
  • Provide copywriting support as needed.
  • Manage the company's event calendar.
  • Participate in leadership and team meetings to align marketing initiatives with broader company goals.
  • Handle Marketing communications to company department heads.
  • Conduct market research to identify trends, opportunities, and competitive strategies.
Requirements
  • 3-5 years experience in communications role.
  • Copywriting experience a must.
  • Excellent writing and editing skills with a focus on brand development.
  • Experience managing creative teams and working with external vendors/agencies.
  • Strong project management skills.
  • Real estate industry knowledge and experience a plus.