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E-Commerce Strategy Director

1 month ago

Columbus, Ohio, United States Vaco Full time
E-Commerce Director Job Description

Vaco is seeking an experienced E-Commerce Director to lead the establishment and growth of our online retail presence. As the company's head of e-commerce, you will shape and drive our digital strategy, ensuring a seamless and impactful online shopping experience.

Key Responsibilities:
  • Strategic Development: Formulate and execute a comprehensive e-commerce strategy to drive growth, enhance user experience, and achieve sales targets.
  • Website Management: Oversee the development and maintenance of our e-commerce platform, ensuring optimal functionality, user experience, and performance.
  • Sales and Performance: Drive online sales initiatives, manage performance metrics, and implement strategies to meet and exceed revenue goals.
  • Cross-Functional Leadership: Collaborate with marketing, IT, merchandising, and customer service teams to align e-commerce initiatives with overall business objectives.
  • Customer Experience: Develop and implement strategies to enhance the online shopping experience, including personalization, site navigation, and customer support.
  • Digital Marketing: Oversee digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising to drive traffic and conversions.
  • Analytics and Reporting: Monitor e-commerce performance, analyze data, and generate reports to inform decision-making and strategy adjustments.
  • Team Building: Build and lead a high-performing e-commerce team, fostering a culture of innovation and excellence.
Qualifications:
  • Experience: 8 years of experience in e-commerce, with a proven track record in leading e-commerce operations and achieving growth targets.
  • Industry Knowledge: Strong understanding of e-commerce best practices, digital marketing strategies, and online consumer behavior.
  • Technical Skills: Proficiency in e-commerce platforms (e.g., Shopify, Magento), web analytics tools (e.g., Google Analytics), and digital marketing tools.
  • Leadership: Demonstrated ability to lead cross-functional teams and manage projects from conception to execution.
  • Analytical Abilities: Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Communication: Excellent verbal and written communication skills, with the ability to present ideas clearly and effectively.
  • Education: Bachelor's degree in E-Commerce, Marketing, Business, or a related field; advanced degree preferred.

Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

EEO Notice: Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Pay Transparency Notice: Determining compensation for this role depends upon a wide array of factors, including but not limited to: the individual's skill sets, experience and training, licensure and certification requirements, office location and other geographic considerations, and other business and organizational needs.