Product Strategist

5 days ago


Seattle, Washington, United States F5 Networks Full time
Product Manager Role at F5 Networks

The Product Manager is a key member of a product or solution team, responsible for driving the product strategy and requirements. This role involves being a market expert, listening to customer and prospect needs, analyzing market dynamics, and setting product direction.

The Product Manager manages the complete product lifecycle from definition and introduction to end-of-life. They must work collaboratively, driving strategic alignment within the organization, and have the ability to communicate effectively to both internal and external audiences.

The Product Manager develops requirements using a balance of future vision, near-term opportunities, customer requirements, business acumen, and management of day-to-day product issues. They will engage with executives, channel, end-users, and business partners.

Key Responsibilities:

• Engage with customers to understand their business objections, operational constraints, and specific needs/pain points

• Define overall vision and strategy for a product/solution, including target customer persona, customer value proposition, and business objectives

• Own Product Lifecycle Management (PLM), including product planning/concept definition, Minimum Viable Product (MVP) definition, ongoing release strategy, and ultimately product retirement

• Work with program management to drive the logistics of the PLM

• Own creating and delivering against the business objectives for the product/solution

• Define capabilities and requirements for product/solution to align with overall vision and strategy; create and maintain a Market Requirement Documents (MRD) or equivalent, including a plan of Record (POR)/Roadmap

• Conduct market analyses and financial ROI analyses to inform product/solution roadmap and prioritize product backlog

• In collaboration with Sales, Marketing, Legal, Agile Product Owners, and many other stakeholders, drive decisions on backlog prioritization (e.g., customer expectations vs. engineering realities)

• Develop and deliver compelling product positioning with clear competitive differentiation and ROI to all audiences, including executives, customers, partners, and analysts

• In collaboration with Product Marketing, Sales, Corporate Marketing, Partners, and Customers, develop overall go-to-market strategy and plan, including packaging, pricing, and positioning

• Create dashboards and metrics to monitor the performance of product/solution, based on pipeline, bookings, customers, etc.

• Build excitement for the overall F5 product strategy and portfolio and specific product/solution with customers, market analysts, and internal stakeholders with great communications, customer events, and external presentations

• Very high customer and partner engagement to receive feedback and handle escalations

Accountability:

The Product Manager is accountable for the success of the product and business, creating internal visibility and business analysis for F5 Networks.

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