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Integrated Marketing Specialist

2 months ago

Mebane, North Carolina, United States Sandvik Coromant Full time
Job Title: Integrated Marketing Specialist

Sandvik Coromant is seeking a highly skilled Integrated Marketing Specialist to join our team in the US and Canada markets. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing campaigns that drive business growth and customer engagement.

About the Role

You will work closely with our sales team to identify business priorities and develop marketing plans that align with our global and local strategic objectives. Your expertise in integrated marketing communications will enable you to create and execute campaigns that drive customer engagement and conversion.

Key Responsibilities
  • Develop and execute integrated marketing campaigns that drive business growth and customer engagement
  • Work closely with the sales team to identify business priorities and develop marketing plans
  • Manage local media and PR agency relations and coordinate the media and PR plan according to budget
  • Provide comprehensive support for event marketing and plan and create social media content and campaigns
  • Manage and optimize marketing activity performance through the use of Power BI, A/B testing, and other tools
Requirements

To be successful in this role, you will need to have a strong background in marketing with a strategic mindset and ability to translate company strategy into marketing plans and activities. You will also need to have exceptional writing and editing skills, as well as experience in creating marketing content to attract and engage high-tech B2B audiences.

What We Offer

Sandvik Coromant offers a comprehensive compensation package, including a retirement savings plan with matching, competitive health, dental, life, and disability benefits, ongoing development and training, and a global, innovative, and inclusive work environment.