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Public Relations Specialist

2 months ago

Williamsburg, Virginia, United States Williamsburg-James City County Public Schools Full time

Job Summary

This role is responsible for developing and implementing strategic communications initiatives to foster effective communication with internal and external stakeholders. The successful candidate will serve as a key advisor to the Superintendent and senior leadership team, providing counsel on communication and public relations matters.

Duties and Responsibilities

  • Assume the duties of the Strategic Communications Officer in their absence, ensuring seamless communication and coordination with stakeholders.
  • Provide expert communications, employee relations, and engagement counsel to the Superintendent and senior leadership team, leveraging knowledge of strategic communications, public relations, marketing, and branding.
  • Develop and implement comprehensive communications plans to support division programs and initiatives, utilizing a range of strategies, including forums, meetings, blogs, newsletters, email, video, social media, and more.
  • Plan, implement, and direct effective communication between school system leadership and internal/external stakeholders, ensuring timely and accurate information dissemination.
  • Write and disseminate media releases and advisories, responding to media and public relations requests in a timely and professional manner.
  • Assist schools and offices with communication needs, including incident and crisis communication, ensuring prompt and effective response.
  • Assist with the preparation of key messages, scripts, and other materials for division events, as requested.
  • Organize and assist with special projects and events, demonstrating initiative and a high level of professionalism.
  • Develop and conduct periodic training in communications, public relations, and personnel development, modeling the WJCC Strategic Plan Values: Individualism, Integrity, Innovation, Accountability, and Collaboration.
  • Perform other duties as assigned, ensuring flexibility and adaptability in a fast-paced environment.

Minimum Qualifications

  • Bachelor's degree in Communications or a related field; master's degree preferred.
  • Experience in public education or the public sector preferred.
  • Demonstrated leadership ability, with a strong track record of success in strategic communications and public relations.
  • Comprehensive knowledge of strategic communications, public relations, marketing, and branding, with the ability to apply this knowledge in a dynamic and ever-changing environment.
  • Excellent oral and written communication skills, with the ability to work cooperatively and effectively with a variety of employees and constituents.

Working Conditions and Physical Requirements

This role requires a high level of adaptability, with the ability to work in a fast-paced environment and prioritize multiple tasks and projects simultaneously. The successful candidate must be able to sit for extended periods, exhibit manual dexterity to enter data into a computer terminal, and possess strong interpersonal skills to work effectively with diverse groups.