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Lead Strategist for Social Performance Marketing

2 months ago

Texas, United States Empower Media Full time

Position: Head of Social and Performance Marketing

DEPARTMENT: Investment - Performance Marketing

REPORTS TO: VP, Performance Marketing

About Empower Media

Empower Media stands as the largest woman-owned media agency in the United States. We forge proactive partnerships with our clients, embodying the spirit of "What If". Our mission is to challenge conventional approaches and discover additional avenues for growth through our proprietary technology. We place brands in captivating environments, engaging consumers' hearts, minds, and wallets. Our focus is on delivering immediate results while fostering deeper, long-lasting consumer connections that propel our clients' businesses forward. We are committed to not just winning today but also owning tomorrow, driven by a mindset of Grow Fearlessly.

ROLE OVERVIEW: This position entails a high level of responsibility and accountability in enhancing the paid social performance marketing efforts for the agency's clientele. The role includes reporting on campaign insights and opportunities, optimizing campaigns, and leading departmental initiatives while mentoring the broader social team.

PRIMARY RESPONSIBILITIES:

  • Oversee the creation and execution of strategic social initiatives for clients.
  • Collaborate across various paid social marketing management platforms.
  • Specifically engage with platforms such as Meta Business, Pinterest, Snapchat, TikTok, LinkedIn, X, among others.
  • Design and implement social strategic initiatives within the aforementioned platforms.
  • Ensure the verification and execution of campaigns, including management of paid social accounts and analytics.
  • Monitor campaign performance, ensuring metrics are accurately tracked, including pacing and budget adjustments.
  • Communicate results and recommendations across teams to enhance campaign effectiveness.
  • Engage directly with clients regarding campaign performance, opportunities, and strategic initiatives.
  • Collaborate with internal teams to optimize budgets and maximize digital campaign effectiveness through A-B testing and innovative executions.
  • Develop and prepare presentation materials for client meetings.
  • Work alongside vendor partners (Meta, Snapchat, TikTok, etc.) to enhance campaigns and deliver best-in-class solutions.

ESSENTIAL COMPETENCIES:

  • A minimum of 6 years of experience in managing social campaigns.
  • Proficiency in presenting information effectively in both one-on-one and group settings.
  • Exceptional oral and written communication skills.
  • Strong strategic thinking capabilities.
  • Ability to comprehend and draft instructions, correspondence, and memos.
  • Experience in team management.

KEY PERFORMANCE INDICATORS:

  • Achievement of client goals and KPIs through digital performance campaigns.
  • Optimization of campaigns and translation of results for internal and external stakeholders.
  • Delivery of strategic presentations outlining digital recommendations and anticipated outcomes.
  • Quality and timely delivery of digital campaigns.
  • Advocacy and education among peers and staff.