Senior Marketing Specialist
5 days ago
The Senior Marketing Specialist - EPC Content and Distribution plays a crucial role in executing the Company's sales and marketing strategy to drive revenue- and lead-generation by promoting top end-markets through content and campaign creation within the engineering, construction, and procurement industry.
Key Responsibilities- Develop and execute content strategies to drive revenue- and lead-generation across various channels, including websites, social media, and advertising campaigns.
- Maintain and improve the Company's paid advertising and media channels, including trade magazines, industry websites, and LinkedIn Advertising.
- Manage and optimize SEM budget and campaigns on Google Ads.
- Provide metrics, reporting, and analysis on paid advertising channels and digital content.
- Research and provide insight on industry and end-market trends.
- Support trade shows, conferences, and client events.
- Work with internal and external resources to ensure the timely delivery of projects.
- Ensure branding quality and consistency of external marketing initiatives.
- Bachelor's degree in communications, marketing, or related area; or equivalent experience required.
- 4+ years of marketing, advertising, journalism, or communications experience required.
- Marketing experience in engineering and construction, energy, or industrial markets required.
- Excellent writing, communication, and problem-solving skills required.
- Experience with LinkedIn Advertising and Google Ads required.
- Some HTML/CSS and SEO knowledge preferred.
- Strong technical skills, including experience with Canva, AI, Adobe Suite, and Microsoft Office, preferred.
Full-time employees are offered a comprehensive benefits package, including medical, dental, and vision plans covering eligible employees and dependents, disability benefits, life and AD&D insurance, an employee assistance program (EAP), a 401(k) plan with company match, an employee stock purchase plan (ESPP), a robust wellness program, and adoption assistance.
At Matrix Service Company, we are dedicated to building a diverse, inclusive, and authentic workplace. We encourage all whose experience aligns with the listed qualifications to apply and explore joining our organization.
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