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Director of Market Insights and Analytics

2 months ago

Salt Lake, Utah, United States Visit Salt Lake Full time
Job Summary

Visit Salt Lake is a dynamic organization that combines business acumen with a passion for innovation. We are seeking a highly skilled individual to join our team as a Director of Research and Data Analysis. This role will play a crucial part in understanding and optimizing visitor behavior by studying trends and developing measurements of the community's economic impact from these visitors.

Key Responsibilities
  • Market Research and Analysis
    • Develop and implement comprehensive market research plans to gather insights and report on visitor behaviors, preferences, and trends across segments of the economy.
    • Manage and vet methodology of agencies leading primary and secondary research, including surveys, focus groups, competitive analysis, economic impact, jobs supported by tourism, and industry benchmarking.
  • Data-Driven Decision Making
    • Analyze convention booking patterns and trends to identify opportunities for market growth.
    • Provide insights and recommendations to optimize convention sales strategies and enhance booking performance.
  • Collaboration and Communication
    • Collaborate with agencies, partners, and stakeholders to develop and manage economic impact calculations for specific programs of work across segments and help gain buy-in from stakeholders.
    • Develop and present strategic reports and presentations to stakeholders, highlighting key insights and actionable strategies.
  • Market Intelligence and Competitor Analysis
    • Monitor competitor activity in the convention market and adjust strategies accordingly.
    • Analyze quantitative and qualitative data to identify market opportunities, challenges, and emerging trends.
  • Project Management and Leadership
    • Oversee the collection, storage, and management of market research data, ensuring data integrity and accuracy.
    • Utilize advanced analytical tools and software to analyze large datasets and generate insights.
Working Relationships

The Director of Research and Data Analysis will report directly to the Chief Financial Officer and work closely with Visit Salt Lake leadership, particularly C-Suite, Finance, Sales, and Marketing Departments. This role will also involve collaboration with external partners, industry experts, and research vendors to enhance research capabilities and resources.

Qualifications
  • Bachelor's degree in Finance, Business, Economics, Market Research, Statistics, or a related field; Master's degree not required but preferred.
  • Minimum of 3 years of experience in economics, finance, market research and data analysis, experience within the tourism or hospitality industry preferred but not required.
  • Proven experience in developing and implementing market research plans and methodologies.
  • Strong analytical skills and proficiency in using advanced analytical tools and software.
  • Excellent communication and presentation skills, with the ability to convey complex data insights effectively.
  • Demonstrated ability to collaborate with stakeholders and manage external research agencies.
  • Knowledge of industry trends, competitor activities, and emerging market opportunities.
  • Experience in developing and managing ROI calculations for marketing programs.
  • Strong project management skills and the ability to manage multiple priorities.
  • Detail-oriented with a commitment to data integrity and accuracy.
Benefits Package

Visit Salt Lake offers a comprehensive benefits package, including insurance, 401(k) plan, vacation, sick, personal days, and major holidays PTO. We are an equal opportunity employer and value diversity and encourage applicants from all backgrounds to apply.