E-Commerce Marketing Director
4 weeks ago
The E-Commerce Marketing Manager is a key leadership position responsible for overseeing and guiding all aspects of the marketing department at Blue Chip Group. This role is responsible for creating and implementing marketing strategies to increase online sales and improve customer engagement.
This position will oversee all aspects of online marketing, including SEO, PPC, email campaigns, and social media. The goal is to grow the online store through marketing, product, and customer experience strategies.
Key Responsibilities:
- Develop a comprehensive e-commerce marketing strategy to increase customer traffic and online sales.
- Develop and implement marketing strategies that align with the company's goals and objectives.
- Monitor the development and execution of marketing campaigns, as well as the related processes to ensure they are in line with the overall strategy.
- Manage and optimize the e-commerce platform to optimize conversion and ensure a seamless user experience.
- Maintain the integrity of the brand image and consistency of voice across multiple channels to ensure our brand remains top of mind.
- Plan and execute marketing campaigns, including email marketing, social media, SEO, PPC, and content creation.
- Leverage web analytics to gain insight into user behavior and make data-driven decisions.
- Oversee the look and feel of the website, including optimization, user experience, and functionality.
- Identify market trends, competitor activities, and consumer insights to inform marketing strategies.
- Manage, mentor, and lead a team of marketing professionals and external digital agencies.
- Foster a collaborative and innovative team culture.
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Conduct market research to identify target demographics and customer preferences.
- Stay updated on industry trends and best practices.
- Work closely with other departments, such as sales, product development, and customer service, to ensure alignment and support organizational goals.
Requirements:
- Bachelor's degree in marketing, business, or a related field (master's degree is a plus).
- Proven experience in marketing leadership roles, with a track record of successful marketing campaigns.
- Strong understanding of digital marketing, SEO, SEM, email, and social media marketing.
- Understanding and experience in UX, Adobe Photoshop, InDesign, and Google Analytics.
- Broad experience in attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization.
- Excellent communication, leadership, and team management skills.
- Data-driven decision-making and proficiency with marketing analytics tools.
- Creative thinking and problem-solving abilities.
- Up-to-date knowledge of marketing trends and best practices.
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