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Digital Marketing Specialist

2 months ago

Brookfield, Illinois, United States Cantata Senior Living Full time
Job Overview

As a vital representative of Cantata Senior Living, your primary responsibility is to facilitate optimal living conditions for residents and their families. You will collaborate across various sectors, ensuring adherence to industry regulations and standards.

Key Responsibilities:

  • Oversee the creation and design of content across diverse media platforms, including Cantata's websites, social media channels, email campaigns, newsletters, blogs, and promotional materials.
  • Manage the upkeep of Cantata's websites and enhance search engine visibility, employing a Content Management System (CMS) for updates and enhancements.
  • Utilize advertising tools such as Facebook Ads Manager and Google Ads for effective campaign management.
  • Publish and monitor content through a CMS, analyze site performance metrics, and manage branding and service line materials.
  • Leverage Customer Relationship Management (CRM) tools for lead generation while understanding SEO and web traffic analytics.
  • Exhibit proficiency in editing and maintaining a constructive tone in all communications.
  • Show initiative, efficiency, and the capability to work autonomously.

Qualifications:

  • Bachelor's degree or equivalent experience.
  • Self-motivated, independent, and enthusiastic about digital marketing.
  • Proficient in HTML, Adobe Photoshop, graphic design, digital photography, video production, and social media management.
  • Strong interest in SEO, social media, web video, and email marketing.
  • Experience in graphic design is a plus.
  • Familiarity with major social media platforms and analytical skills.
  • Ability to prioritize tasks, generate innovative content ideas, and analyze data effectively.
  • Committed to maintaining Cantata Brand Standards and skilled in developing content strategies.
  • Excellent writing skills, adept at social media tasks, and proficient in Google Analytics.
  • Capable of collaborating with diverse teams, making independent decisions, and working cooperatively.
  • Fluent in English, computer literate, with proficiency in Spanish considered an asset.