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Retail Execution Specialist

1 month ago

Atlanta, Georgia, United States Coca-Cola Company Full time
About the Role

We are seeking a highly motivated and results-driven Retail Execution Specialist to join our team in the dynamic world of sports and active hydration. As a key member of our Retail Execution Team, you will be responsible for amplifying the execution of our fan and athlete-loved brands on shelves and displays in-store, focusing on execution, merchandising, and upselling.

Key Responsibilities
  • Sales Growth and Merchandising: Identify opportunities to grow the base business, increase sales, optimize display space, and improve productivity while maintaining excellent customer service.
  • Creative Display Management: Assist with the installation and maintenance of creative displays aligned with branding initiatives, creating disruption points throughout the store to engage consumers with our brands.
  • Brand Ambassadorship: Actively interact with store personnel and consumers to provide in-depth product knowledge and insights, ensuring a positive brand experience.
  • Program Execution: Efficiently execute all sales programs and initiatives, including selling-in promotional programs, ensuring customer compliance, and achieving maximum brand potential.
  • Collaboration: Partner with Coca-Cola Merchandisers and BASN Field team to execute sales and merchandising plans effectively, maintain product inventory levels, minimize out-of-stocks, and uphold company merchandising standards.
  • Customer Insights: Gather and report customer needs, problems, interests, and competitive activities, providing valuable input to internal teams for continuous improvement and increased customer goodwill.
  • Territory Account Maintenance: Handle tasks such as checking date codes, managing account adherence to plan-o-grams, replacing decals or tags, and transporting, building and maintaining point of sale advertising and coupons for territory accounts as needed.
  • Utilization of Technology: Utilize company-provided technology for real-time daily reporting, analyze reports, and leverage insights to drive success in-store.
Requirements
  • Must be located near the route - from Macon, GA to Atlanta, GA.
  • Bachelors degree or relevant experience required.
  • Entry level applicants without experience but willingness to learn will be considered, as will candidates with 0-2 years' experience in a sales, merchandising, marketing, or customer service.
  • Strong selling skill set and ability to influence store/ownership personnel through fact-based data selling.
  • Position requires substantial local travel (~75%) within identified territories.
  • Self-motivated and ability to work independently within a large territory and multitask across a large number of stores.
  • Strong interpersonal and time-management skills, and ability to effectively communicate successes, challenges and opportunities, verbally and in writing, cross-functionally and through all levels of management.
  • Willingness to understand and engage in the activities BODYARMOR & POWERADE consumers are engaged in.
  • Entrepreneurial spirit and enthusiasm for our brands and their purpose. Energized by store-visits-this is an awesome job, but it is not a desk job.
  • Must be able to lift upwards of 25-50lbs with frequent bending, reaching and kneeling to support with product display building and events.
  • Occasional off-hours/weekend work, as needed.
  • Must have a personal vehicle, and maintain an excellent driving record, and valid drivers' license for use during work hours, and willingness to drive throughout the territory as a primary function of the role, including ability to drive long distances as needed.
  • Motor Vehicle Records must satisfy Company standards per Driving Policy.