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Digital Marketing Strategist

4 weeks ago

Columbia, Missouri, United States Zimmer Communications Full time

Zimmer Communications is seeking a seasoned Digital Marketing Strategist to drive digital sales growth and develop comprehensive digital marketing strategies.

Key Responsibilities:

  • Collaborate with the sales team to identify client needs and develop targeted digital marketing campaigns.
  • Conduct thorough market research, competitor analysis, and audience segmentation to inform campaign strategies.
  • Manage digital campaigns across CTV/OTT, Display, Paid Search, Remarketing, and Online Video.
  • Regularly monitor campaign performance, generate actionable insights, and make data-driven optimizations.
  • Stay current with industry trends and emerging technologies to identify opportunities and improve campaign performance.

Requirements:

  • Bachelor's degree in marketing or related field.
  • 2 years of experience in digital marketing or equivalent experience.
  • Proficient in Google Suite products and Google Ads Certifications preferred.

Zimmer Communications is an equal opportunity employer.