Digital Media Specialist
7 days ago
TITLE: DIGITAL MEDIA SPECIALIST
DURATION: Long term assignment (contract to hire)
Location: Columbia, SC (within 2-3 hours) - occasional on-site
Our Healthcare client is searching for an experienced Digital Media Specialist to join their team for a long term assignment.
Responbilities
- Responsible for supporting the development and maintenance of a digital media strategy.
- Responsible for leading digital marketing efforts, coordination of marketing campaigns, content management, monitoring traffic and responding to feedback.
- Various digital properties include websites, apps, email, SMS and digital experience content.
- Coordinates with business partners on the creation and development of digital content.
- Writes, edits and reviews content while ensuring established contact standards are met.
- Ensures that the digital media provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers.
- Regularly manages an audit process across digital properties.
- Designs digital media campaigns aligned with business goals.
- Assesses engagement needs/problems, identify opportunities and implement business development strategies.
- Assists in coordination and orchestration of multi-channel campaigns.
- Evaluates competitiveness in the market.
- Makes recommendations for improvements based on research, analysis and best practices.
- Analyzes feedback and problems through digital properties.
- Collaborates with information systems and line of business representatives on critical issues and assists in problem resolution.
- Documents project and strategy improvement opportunities.
- Manages end-to-end digital projects.
- Collaborates with information systems and line of business representatives to align projects with business goals.
Skills:
- Intermediate knowledge of internet/intranet technologies and website content design. Good business writing, editing, time management, organizational, and multi-tasking skills. Strong analytical and communication skills. Microsoft Office.
- Preferred Skills and Abilities :Web design knowledge.
- Preferred Software and Other Tools : Adobe Creative Suite.
EEO:
“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”
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