Senior Digital Marketing Specialist
1 week ago
Redwood Credit Union is seeking a highly skilled Senior Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing a wide range of digital marketing initiatives to drive business growth and engagement.
Key Responsibilities:- Manage the transition to and adoption of Salesforce Marketing Cloud, including onboarding journeys, transactional messages, and promotional campaigns.
- Manage and drive the email marketing program, including creation, testing, and analysis of all emails, vendor management, and best practices.
- Act as Search Engine Marketing (SEM) internal subject matter expert, optimizing investments and launching new campaigns to support seasonal and ad-hoc promotions.
- Support the Marketing and Communications & PR Departments in the comprehension and application of digital analytics and metrics to drive success in their marketing programs.
- Collaborate with the Digital Experience Department in the execution of digital efforts, including graphical needs and user experience testing.
- Extensive experience with Salesforce Marketing Cloud and email marketing automation platforms.
- Strong knowledge of digital marketing programs, including search engine marketing, email marketing, and content management systems.
- Exceptional project management skills, with the ability to consistently achieve deadlines and deliver high-quality results.
- Excellent written and verbal communication skills, with the ability to work effectively with cross-functional teams.
Redwood Credit Union offers a competitive total rewards package, including a wide range of medical, dental, vision, financial, and other benefits. We are committed to providing a positive and inclusive work environment that supports the growth and development of our employees.
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