Senior Digital Marketing Specialist

1 week ago


Napa, California, United States Redwood Credit Union Full time
Job Title: Senior Digital Marketing Specialist

Redwood Credit Union is seeking a highly skilled Senior Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing a wide range of digital marketing initiatives to drive business growth and engagement.

Key Responsibilities:
  • Manage the transition to and adoption of Salesforce Marketing Cloud, including onboarding journeys, transactional messages, and promotional campaigns.
  • Manage and drive the email marketing program, including creation, testing, and analysis of all emails, vendor management, and best practices.
  • Act as Search Engine Marketing (SEM) internal subject matter expert, optimizing investments and launching new campaigns to support seasonal and ad-hoc promotions.
  • Support the Marketing and Communications & PR Departments in the comprehension and application of digital analytics and metrics to drive success in their marketing programs.
  • Collaborate with the Digital Experience Department in the execution of digital efforts, including graphical needs and user experience testing.
Requirements:
  • Extensive experience with Salesforce Marketing Cloud and email marketing automation platforms.
  • Strong knowledge of digital marketing programs, including search engine marketing, email marketing, and content management systems.
  • Exceptional project management skills, with the ability to consistently achieve deadlines and deliver high-quality results.
  • Excellent written and verbal communication skills, with the ability to work effectively with cross-functional teams.
What We Offer:

Redwood Credit Union offers a competitive total rewards package, including a wide range of medical, dental, vision, financial, and other benefits. We are committed to providing a positive and inclusive work environment that supports the growth and development of our employees.



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