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Lead Account Strategist

2 months ago

Los Angeles, California, United States Laundry Service Full time
Job Overview

Laundry Service is a comprehensive marketing agency dedicated to forging connections between individuals and brands. We assist brands in establishing a significant presence in culture across various sectors including lifestyle, sports, music, technology, and entertainment. Our team excels in strategy, creative development, production, media purchasing, and influencer management, all handled in-house.

As a subsidiary of Wasserman, a premier marketing, management, representation, and sales organization, we operate at the forefront of sports, music, entertainment, and culture, empowering clients and inspiring audiences globally.

We are currently seeking a Senior Account Director to oversee a pivotal account, specifically a Fortune 500 client in the quick service restaurant (QSR) industry. The ideal candidate will possess a keen ability for organic business development, capable of identifying and nurturing new opportunities while effectively managing existing commitments. This role is tailored for a leader who is inherently sociable, both in digital spaces and in person.

Key Responsibilities

  • Exhibit strategic insight to aid in the development, management, and coordination of long-term execution plans aligned with the client's business objectives.
  • Demonstrate a robust understanding of integrated campaign management, particularly in influencer engagement.
  • Provide consistent account management through various communication channels with clients and agency partners.
  • Formulate engagement strategies, approve content, manage project scopes, deliverables, and campaigns, while ensuring resource allocation aligns with the strategic vision across all channels.
  • Collaborate closely with strategy teams and clients to pinpoint emerging platforms and trends that drive innovation.
  • Effectively communicate and advocate for impactful ideas that enhance brand visibility and relevance.
  • Exhibit strong project management capabilities and prioritize tasks efficiently.
  • Foster ongoing relationships with clients and agency partners.
  • Enhance client relationships by recommending, creating, and executing effective campaigns.
  • Understand business concepts and client objectives to identify opportunities for campaign expansion.
  • Facilitate client presentations and internal briefings.
  • Keep all agency teams informed and motivated regarding business objectives.

Qualifications

  • 8+ years of experience in managing integrated accounts.
  • Exceptional communication skills: persuasive, strategic, proactive, and diplomatic. Ability to work closely with clients to streamline communications and identify growth opportunities.
  • Natural leadership qualities with extensive experience in managing strategy and creative processes to deliver innovative solutions.
  • Strong knowledge of marketing principles and strategies.
  • Experience in executing social media, influencer, digital, and integrated marketing campaigns.
  • General understanding of awareness marketing principles, particularly in social media.
  • Outstanding presentation skills.
  • Deep understanding of internet culture, social platforms, and consumer behaviors.
  • Commitment to excellence, including flexibility in working hours, proactive issue resolution, and a focus on identifying emerging trends.
  • Experience managing Social AORs for large corporations or brands, ideally within the QSR sector.
  • Proven track record of managing and leading diverse talent through campaigns and productions.

Compensation

The base salary range for this position is $145,000 - $190,000, with additional bonus potential. Actual salary will be determined based on various factors including market dynamics, experience, specialized skills, and level of responsibility.