Residential Sales Consultant
4 days ago
Job Description: Community Marketing Specialist
Vest Residential is seeking a highly motivated Community Marketing Specialist to join our team. As a Community Marketing Specialist, you will be responsible for developing and executing marketing strategies to drive traffic to the community and achieve occupancy and revenue goals.
Estimated Salary: $40,000 - $60,000 per year
About the Job:
- Greet and qualify prospects, conduct community tours and show apartments, process applications, credit screen, and perform criminal background checks to achieve the community's revenue and occupancy goals.
- Inspect apartments prior to resident move-in and ensure they are in move-in ready condition, scheduling any outstanding items to be addressed with the maintenance team.
- Stay informed about current market and competitor conditions that may impact the community's occupancy and sales results, develop and implement short- and long-term marketing plans and goals to sustain occupancy, and follow the community's established policies related to concessions, specials, and other programs to boost occupancy.
- Design and execute marketing activities to create and drive traffic to the community, including implementing resident referral and employer outreach programs, using internet marketing tools (Craigslist, Facebook, e-mail, and other websites), and following other community-specific marketing plans, drives, and special programs.
- Use the on-site property management software (OneSite, Yardi, etc.) to track apartment availability, record traffic and leasing activities, manage resident and prospect data, and capture critical demographic and other information about existing and future residents.
- Ensure that the community and show units meet the Company's standards for show quality by daily inspecting the marketing corridor and leasing tour, communicating maintenance and upkeep needs to the community's maintenance team members, merchandising and ensuring a physically appealing show unit and/or model and amenities, and preparing the leasing office for daily leasing activities.
- Follow up with prospects and new residents to ensure satisfaction by sending thank-you notes, cards, or making telephone calls or other contacts to finalize decisions to lease and/or renew.
- Execute and perform activities in support of the community's lease renewal program by preparing lease renewal letters and packages for residents, meeting with and contacting renewing residents in advance of move-out dates and ensuring that lease renewal documents are signed and implemented on time.
- Respond to resident and client/owner concerns and questions promptly and take action to solve problems and/or document and convey resident or other requests to the appropriate individual(s).
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