Credit Card Marketing Strategist

2 weeks ago


OH United States Huntington National Bank Full time
Job Summary

The Marketing Strategist will play a key role in developing and executing multi-channel marketing campaigns to engage and retain customers. This individual will lead a cross-functional team to create customer-centered experiences that drive business results.

Key Responsibilities
  • Partner with stakeholders to develop and execute marketing strategies that align with business objectives.
  • Develop complex business cases for new marketing initiatives, including testing and optimization of customer segments and contact strategies.
  • Collaborate with product, digital, and UX teams to design and implement impactful customer journeys.
  • Execute marketing campaigns across multiple channels, including email, in-app, in-browser, and SMS.
  • Other duties as assigned.
Requirements
  • Bachelor's degree in Marketing or related field.
  • 7-10 years of experience in marketing, with a focus on customer engagement and retention.
  • Experience working closely with insights and analytics teams to design and execute learning plans.
Preferred Qualifications
  • Understanding of marketing automation best practices, lead scoring, and list segmentation.
  • Excellent problem-solving skills.
Work Environment

Huntington National Bank is an equal opportunity employer and is committed to providing a diverse and inclusive work environment.



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