Digital Marketing Strategist
2 weeks ago
We are seeking a highly skilled Digital Marketing Manager to join our Food Solutions Team at E.A. Sween Company. As a key member of our marketing team, you will be responsible for developing and executing digital marketing campaigns to drive growth and customer engagement.
Key Responsibilities- Develop and execute digital marketing plans to drive awareness and conversion across B2B and B2C channels
- Partner with sales and marketing teams to understand customer needs and support the sales process
- Oversee and maintain a consistent digital presence across E.A. Sween brand social and digital channels
- Build marketing and communication launch plans for new product and partner features
- Deploy and manage marketing tactics to drive and support the sales funnel, including digital media, print media, email, case studies, events, and webinars
- Manage B2B communication and messaging on website, blog, and partner emails/sms
- Lead customer journey work, mapping critical customer journeys and moments that matter to inform campaign priorities
- Conduct keyword research to ensure sites are optimized and ads are targeted for the appropriate terms
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Strong leadership skills with the ability to define a clear strategy
- Excellent communication and project management skills
- Ability to work closely with sales and marketing teams to deliver business objectives
- Strong analytical and problem-solving skills
- Experience with digital marketing tools and technologies
E.A. Sween Company is an Equal Opportunity Employer – Minority/Female/Veteran/Disability. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
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