Digital Marketing Strategist

2 weeks ago


MN United States E. A. Sween Company Full time
About the Role

We are seeking a highly skilled Digital Marketing Manager to join our Food Solutions Team at E.A. Sween Company. As a key member of our marketing team, you will be responsible for developing and executing digital marketing campaigns to drive growth and customer engagement.

Key Responsibilities
  • Develop and execute digital marketing plans to drive awareness and conversion across B2B and B2C channels
  • Partner with sales and marketing teams to understand customer needs and support the sales process
  • Oversee and maintain a consistent digital presence across E.A. Sween brand social and digital channels
  • Build marketing and communication launch plans for new product and partner features
  • Deploy and manage marketing tactics to drive and support the sales funnel, including digital media, print media, email, case studies, events, and webinars
  • Manage B2B communication and messaging on website, blog, and partner emails/sms
  • Lead customer journey work, mapping critical customer journeys and moments that matter to inform campaign priorities
  • Conduct keyword research to ensure sites are optimized and ads are targeted for the appropriate terms
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Requirements
  • Strong leadership skills with the ability to define a clear strategy
  • Excellent communication and project management skills
  • Ability to work closely with sales and marketing teams to deliver business objectives
  • Strong analytical and problem-solving skills
  • Experience with digital marketing tools and technologies
What We Offer

E.A. Sween Company is an Equal Opportunity Employer – Minority/Female/Veteran/Disability. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.



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