Lead Marketing Analyst

1 week ago


Columbia Maryland, United States Adtalem Global Education Full time
Job Overview

Opportunity Summary

The Lead Marketing Analyst is tasked with enhancing our data-centric marketing approach by delivering comprehensive analyses and insights that identify growth avenues, potential risks, causal relationships, and actionable recommendations.

This position requires a data-savvy individual who excels at extracting information from diverse data sources to reveal performance enhancement opportunities that align with organizational growth objectives.

Key Focus Areas

Areas of concentration encompass, but are not limited to, the new enrollment pipeline, effectiveness of digital marketing initiatives, market demand assessment, total addressable market analysis, and trend drivers.

Responsibilities

- Conduct marketing and enrollment assessments, presenting detailed executive summaries and strategic recommendations to stakeholders.

- Evaluate business objectives in easily digestible formats.

- Function as an internal consultant, effectively communicating insights to various stakeholders.

- Maintain a thorough understanding of business challenges and opportunities to ensure that work aligns with requested outcomes.

- Objectively convert data into actionable insights to confirm or challenge identified risks and opportunities.

- Curate data narratives that cater to a range of audiences, from senior leadership to operational teams.

- Analyze, measure, and visualize the effectiveness of marketing campaigns and enrollment strategies.

- Propose innovative performance metrics that evolve with business needs and validate causal links to organizational success.

- Collaborate with cross-functional teams, including IT and operations, to identify process improvements that enhance conversion rates.

- Independently manage multiple projects and priorities to support various internal clients.

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