Senior Manager of Social Media

2 weeks ago


Birmingham, Alabama, United States Hibbett Sports Full time
Senior Manager of Social Media

Hibbett Sports is seeking a highly skilled Senior Manager of Social Media to lead our social media strategy and execute campaigns that drive brand awareness, engagement, and sales.

Key Responsibilities:
  • Develop and execute social media strategies to increase brand visibility and drive customer engagement
  • Manage and maintain all social media platforms, including Facebook, Instagram, Twitter, and TikTok
  • Create and curate high-quality content for social media platforms, including graphics, videos, and written content
  • Monitor and analyze social media performance using key metrics to measure success and inform future strategies
  • Collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels
  • Stay up-to-date with the latest social media trends, tools, and best practices to keep our social media efforts current and effective
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field
  • Seven plus years of experience as a Social Media Manager or similar role in retail
  • Three plus years of management experience
  • Knowledge of SEO and web traffic metrics
  • Experience with social media advertising and paid campaigns
  • In-depth knowledge of social media platforms, tools, and best practices
What We Offer:
  • A dynamic and fast-paced work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package


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