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Campaign Activation Manager, DI North America

2 months ago

Cambridge, Massachusetts, United States Philips Full time
About the Role

We are seeking a highly skilled Campaign Activation Manager to lead the creation of engaging campaigns that capture the essence of our brand expressed in our products.

Your Key Responsibilities:

  • Design and implement an annual campaign activation calendar, launching compelling traditional and digital marketing campaigns, including managing content, budget, timelines, and ROI.
  • Collaborate with product marketing teams, our digital center of excellence, and other relevant teams to identify the right tactics and produce high-quality campaigns that resonate with our target audience.
  • Track campaign performance, using data to make informed improvements for every subsequent campaign.
  • Continuously look for new ways to expand our customer base and challenge our team on new ways to engage.

Requirements:

  • 7+ years of industry experience in Campaign Planning & Activation or related functions.
  • Experience in marketing within healthcare, medical technology products or solutions, creating or tailoring campaign assets, and confident in digital campaign best-practices B2B.
  • Bachelor's degree, Master's degree preferred.
  • Ability to successfully perform the minimum Physical, Cognitive, and Environmental job requirements with or without accommodation for this position.
  • Experience in designing, building, and executing annual marketing plans coordinated amongst multiple businesses.

About Philips

We are a health technology company built around the belief that every human matters. We strive to provide quality healthcare to all, and we need talented individuals like you to help us achieve this goal.

What We Offer:

  • A dynamic work environment with opportunities for growth and development.
  • A competitive salary and benefits package.
  • The chance to work with a global leader in health technology.

Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.