Director of Media Strategy
4 days ago
Net Conversion LLC is a Marketing & Analytics Agency focused on driving measurable business results through innovative media optimization, curiosity, and creative problem-solving. As a top-ranked Best Workplace 2023, we prioritize people and culture, offering flexible work environments and competitive salaries. Our team thrives in a fast-paced environment with opportunities for professional growth and work-life balance.
**Salary:** $120,000 - $150,000 per year
Job Description:
We seek an experienced Paid Media leader to develop and lead an integrated media team. This role involves strategic planning across all media channels, including TV, radio, print, outdoor, OTT & digital audio, with an emphasis on offline and emerging channels. The ideal candidate will own the strategic media planning processes for select partners, developing, negotiating, executing, and monitoring paid media campaigns.
Key Responsibilities:
- Strategic partner engagement and communication
- Lead a team of media planners and buyers, researching, negotiating, and executing media plans that cost-effectively deliver on partner goals
- Leverage internal and external research tools to pull audience, competitive, market, and channel insights during planning
- Collaborate with digital media partner service teams across marketing and analytics to provide integrated, cross-channel media solutions
Requirements:
- 8+ years planning and/or buying media (TV, radio, print, and outdoor)
- Bachelor's degree in Marketing, Digital Media, Communications, Public Relations, or other related field
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