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Spanish-Speaking Facebook Advertising Specialist
2 months ago
Position Overview: We are seeking a skilled media buyer to manage and enhance our successful advertising campaigns by adapting them for the Spanish-speaking audience. This role is crucial in expanding our reach within the Latino community as we enhance our product offerings tailored for the Hispanic market.
Key Responsibilities:
- Lead the adaptation and launch of marketing assets for the Spanish market, including collaboration with Spanish copywriters and developers.
- Manage a significant advertising budget, ensuring effective allocation and utilization of resources.
- Analyze performance metrics such as conversion rates and click-through rates to optimize campaigns.
- Provide direction to the creative team for new advertising content.
- Continuously research market trends to identify new opportunities for engagement.
Qualifications:
- Minimum of 2 years of experience in Facebook advertising with a focus on conversion optimization.
- Fluent in Spanish, with strong written and verbal communication skills.
- Proficient in managing daily ad spends exceeding $20,000.
- Ability to thrive in a fast-paced startup environment.
- Familiarity with other social media platforms such as TikTok, Instagram, Pinterest, and Snapchat is a plus.
Additional Skills:
- Strong creative writing and editing skills in Spanish.
- Experience in overseeing the development of landing pages and email marketing flows.
This role offers an exciting opportunity to contribute to the growth of our brand within the Hispanic market while working in a dynamic and innovative environment.
