Director of Marketing Communications

5 days ago


De Pere, Wisconsin, United States InsideHigherEd Full time
Job Title: Director of Marketing Communications

St. Norbert College is seeking a highly skilled Director of Marketing Communications to lead our marketing and communications efforts. As a key member of our team, you will be responsible for developing and executing integrated marketing and communication strategies to drive enrollment, enhance fundraising efforts, and strengthen our institution's brand reputation.

Key Responsibilities:
  • Develop and execute comprehensive marketing and communications plans to achieve institutional goals.
  • Lead a team of marketing communications professionals to ensure effective execution of marketing and communications strategies.
  • Collaborate with cross-functional teams to develop and implement marketing and communications campaigns.
  • Manage and maintain our brand identity and ensure consistency across all marketing and communications channels.
  • Develop and maintain relationships with key stakeholders, including faculty, staff, students, alumni, and external partners.
  • Stay up-to-date with industry trends and best practices in marketing and communications.
Requirements:
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field; Master's degree preferred.
  • Minimum of 7 years of experience in marketing communications, with a strong emphasis on content marketing and media relations.
  • Proven track record of developing and executing successful marketing campaigns that drive results.
  • Exceptional leadership and team management skills.
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives and deliver impactful presentations.
  • Experience in higher education is beneficial, but a diverse background with experience in other sectors is highly valued.
  • Deep understanding of digital marketing, social media, SEO, and analytics.
  • Experience with demand generation funnels and data-driven marketing strategies.
  • Ability to manage multiple projects simultaneously and meet tight deadlines.
  • Experience working with CRM systems and marketing automation tools.
  • Strong analytical skills and the ability to interpret data to inform marketing strategies.
  • Creative thinker with the ability to generate innovative ideas and solutions.
What We Offer:

St. Norbert College offers a comprehensive benefits package, including health, dental, vision, and life insurance; retirement plan; paid time-off; and tuition waiver. For more information, please visit https://www.snc.edu/hr/workinghere.html.

Applications received by August 30th will be ensured full consideration. However, applications will continue to be accepted until the position has been filled. Please submit a cover letter and resume with your application.



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