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Vice President, Marketing Intelligence Leader

2 months ago

Chicago, Illinois, United States AbelsonTaylor Group Full time
Job Summary

We are seeking a highly skilled Vice President, Marketing Intelligence to join our team at AbelsonTaylor Group. As a key member of our organization, you will be responsible for providing expert-level guidance on marketing analytics and data-driven decision making.

Key Responsibilities
  • Data Collection and Manipulation
    • Develop and present measurement models to drive business growth and improvement.
    • Lead the creation of performance measurement and data collection plans to ensure data-driven decision making.
    • Integrate and assess data from multiple channels and sources to inform business strategies.
  • Data Interpretation & Data-Driven Insights
    • Develop dashboards and reports to provide actionable insights to marketing stakeholders.
    • Create and maintain key performance indicators (KPIs) and models to measure marketing campaign effectiveness.
    • Provide campaign optimization recommendations to drive business growth and improvement.
    • Tell a story with data to communicate insights and recommendations to executive management.
    • Enhance marketing mix models to increase client marketing ROI.
    • Apply multi-touch attribution modeling to relevant marketing campaigns.
  • Critical Thinking, Communication & Collaboration
    • Create business requirements to ensure project success and deliverables meet client needs.
    • Demonstrate strong critical thinking and problem-solving skills to mine data for relevant and actionable insights.
    • Embody a culture of curiosity and innovation to stay ahead of industry trends and best practices.
    • Manage multiple clients simultaneously to ensure consistent, high-quality deliverables.
    • Oversee the creation of internal processes and templates to improve the efficiency and quality of Marketing Intelligence deliverables.
    • Participate in business development initiatives to drive growth and improvement.
    • Conduct research on new technologies to enhance the company's services and operations.
  • Management, Mentorship, and Leadership
    • Lead the team with expertise and thought leadership to improve the use of data in marketing practices.
    • Mentor junior team members to grow their skills and provide training and leadership as needed.
    • Hire, coach, and develop team members to ensure project success and deliverables meet client needs.
    • Provide regular feedback to direct reports to help grow their creative sensibilities and progress in their craft.
    • Participate in performance reviews and provide coaching to create growth plans for direct reports as needed.
    • Foster a culture of psychological safety to promote participation, inclusion, and diversity of perspectives.