Tax Industry Leader

1 week ago


San Francisco, California, United States TBWA\Chiat\Day Full time
About Instead

Instead is a pioneering tax company that aims to revolutionize the way people organize their business and life finances. Our goal is to build the largest tax company in the world, helping individuals achieve financial independence and freedom.

About the Role

We are seeking an experienced Tax Industry Leader to spearhead our marketing strategy. As a key member of our team, you will be responsible for defining our vision and execution plan for multiple products, both product-led and sales-led. This role requires strong leadership skills, strategic thinking, and the ability to drive growth through innovative marketing initiatives.

Key Responsibilities:
  • Develop and execute a comprehensive marketing plan across various channels, including content, social media, SEO, and email marketing
  • Lead the development of targeted nurture streams and opportunity nurturing initiatives to drive customer engagement and conversion
  • Collaborate with the finance and vendor teams to optimize the 100-150k/mo marketing budget and ensure effective program deployment
  • Build and maintain relationships with key agencies for web development, branding, PR, and paid advertising
  • Design and promote hosted and sponsored customer events to foster brand awareness and customer loyalty
Requirements:
  • At least 5 years of experience in marketing leadership roles, preferably in a sales-led company transitioning to product-led or vice versa
  • Demonstrated success in driving growth through innovative marketing strategies and tactics
  • Strong understanding of AI-powered marketing tools and technologies
  • Excellent communication and leadership skills, with the ability to inspire and motivate cross-functional teams
  • Bachelor's degree in Marketing, Business Administration, or a related field
What We Offer

Instead offers a competitive salary range of $250,000 - $350,000 per year, depending on experience. Additionally, we provide a comprehensive benefits package, including unlimited PTO, equity participation, 401(k) matching, top-notch health insurance, and parental leave. Join our vibrant team of innovators and tax-tech enthusiasts and contribute to shaping the future of the tax industry



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