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Strategic Partnerships Director

2 months ago

Marquand, Missouri, United States Highwire Full time
Job Description

Highwire is seeking a Senior Vice President, Social Media to lead our social media programs and drive business growth. This role will focus on developing and executing comprehensive social media strategies that integrate with broader digital marketing and communications efforts.

Key Responsibilities:

  • Develop strategic approaches to social media strategies that align with business goals.
  • Stay ahead of social media trends, platforms, and technologies to ensure Highwire remains a leader in social media.
  • Collaborate with cross-functional teams to integrate social media efforts into broader communications and digital marketing plans.
  • Drive client success by delivering strategic, data-driven social media campaigns that meet business objectives.

Business Growth & Client Leadership:

  • Lead social media strategy for key accounts, ensuring programs are impactful and exceed client expectations.
  • Identify opportunities to expand social media engagements with existing clients by introducing new services, platforms, or tactics.
  • Drive organic business growth by deepening client relationships, identifying cross-sell opportunities, and expanding Highwire's footprint within client portfolios.

Team Leadership & Development:

  • Mentor and manage a team of social media strategists and leaders, fostering a collaborative and inclusive culture that supports creativity and innovation.
  • Provide coaching and development opportunities to support team members in their professional growth and skill-building.

Qualifications:

  • 12+ years of experience in social media strategy, digital marketing, or communications, with significant experience in a leadership role.
  • Expertise in social media platforms, influencer marketing, content creation, community management, and analytics.
  • Experience in paid social media, including audience targeting, campaign creation, optimization, retargeting, and attribution.

Perks:

  • Competitive salary
  • Merit-based bonuses and promotions
  • Hybrid work model
  • Excellent vacation policy
  • 401K match
  • Medical and dental benefits
  • Paid parental leave
  • Commuter benefit
  • Home office equipment stipend
  • Growth mindset stipend
  • Cell phone reimbursement
  • Wellness benefit
  • Donation match
  • Full-time writing coach
  • Mentorship
  • Monthly recognition programs
  • Employee referral bonus
  • New business referral bonus
  • Quarterly Highwire fun events
  • Dog-friendly work environment