Customer Insights Analyst
2 weeks ago
Our client, a prominent player in the financial technology sector, is seeking a Client Engagement Analyst to enhance their team.
**This position is a 10-month W2 contract offering benefits and paid holidays**
In the role of Client Engagement Analyst, you will establish new evaluation frameworks for emerging communication channels (SMS, Push Notifications, In-App Messaging) and perform in-depth analysis on intricate lifecycle strategies across various platforms.
Key Responsibilities:
- Evaluate the effectiveness of mobile communication channels - with a focus on Push and SMS - by developing assessment and attribution frameworks aligned with industry standards
- Analyze complex datasets to uncover trends, identify opportunities, and assess the potential impact of new initiatives and channels
- Conduct both channel-specific and campaign-specific analyses, assisting CRM marketers in sharing results and insights by providing key findings and recommendations
- Facilitate user acceptance testing and collaborate on overall outputs to improve In-App Messaging, SMS, and Push Notification strategies, working closely with Product teams
Preferred Qualifications:
- Bachelor's Degree or equivalent professional experience
- Previous experience in CRM Analysis
- Proficiency in Data Analysis and establishing measurement frameworks
- Experience in measuring mobile communication channels
- Familiarity with Email or Database Marketing
Motion Recruitment Partners is an Equal Opportunity Employer, including individuals with disabilities and veterans. All applicants must be authorized to work full-time in the country for which they are applying, and sponsorship is not available. Employment is contingent upon the successful completion of a pre-employment screening. Accommodations will be provided throughout the hiring process as required under Motion Recruitment's Employment Accommodation policy. Applicants should communicate their needs in advance.
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