Public Relations Director
4 weeks ago
Job Title: Public Relations Director
Reports To: SVP Public Relations/Food
Role: Public Relations
Utilization Category: Level 2
Location: Proximity to Minneapolis office preferred.
OVERVIEW
The Public Relations Director is responsible for leading client strategy, developing and implementing public relations plans, media relations, influencer communications, and event support. This role helps maintain a favorable public image for clients and Curious Plot.
RESPONSIBILITIES & SKILLS
- Lead strategic planning, developing innovative ideas for campaigns.
- Write for various needs/channels, such as key messaging, media releases, thought leadership articles, etc.
- Media pitching and ownership of media relationships.
- Engage with Integrated Client Team (ICT) when assigned with relevant clients.
- Manage and mentor direct reports.
- Foster learning through delegation and workload management of junior team members.
- Present plans and manage expectations as the first point of PR+RM contact with clients.
- Ensure projects are on time, on budget, and on strategy.
- Stay current on PR trends and tools.
- Lead regular monitoring and reporting to clients.
- Lead influencer activations.
- Provide insights on return on investment and work closely with the integrated team to represent a complete metric story.
- Effectively manage up with supervisors.
EDUCATION & EXPERIENCE
- Bachelor's degree in PR, journalism, communications, English, marketing, or a related field.
- Minimum of 9 years of experience in journalism or communications.
- Experience working with food and ag CPG companies and/or commodity boards is preferred. Nutrition communications experience is beneficial.
- Proficiency with various technology tools, including the Microsoft Office suite.
- Agency experience is strongly preferred.
ROLE COMPETENCIES
- Proven strategic skills and ability to lead clients.
- Outstanding oral and written skills.
- Strong editing skills with excellent attention to detail.
- Strong team-management skills.
- Strong interpersonal and presentation skills.
- Always have a strong point of view.
- Ability to manage priorities for self and others.
- Ability to deliver work on time and on budget – and ensure the rest of the team does the same.
- Innate curiosity and desire to always know more.
SUCCESS AT CURIOUS PLOT
Curious Plot is a marketing, communications, and consulting agency driven to find what's next for food, agriculture, and companion animal health (pet). We help set strategy, align teams, frame opinions, manage reputations, and create demand for our clients. You will perform well with our company if your skills align with the following agency competencies:
- Composure
- Client Focus
- Functional/Technical Skills
- Priority Setting
- Problem Solving
- Peer Relationships
- Dealing with Ambiguity
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