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Marketing Automation Manager

1 month ago

Lowell, Massachusetts, United States J.B. Hunt Transport Full time
Job Summary:

This role is responsible for developing and implementing marketing automation strategies to drive business results. The ideal candidate will have a strong understanding of marketing technology and data governance, as well as experience with marketing automation platforms.

Key Responsibilities:
  • Develop and implement marketing automation strategies to drive business results
  • Manage and optimize marketing technology stack, including CRM systems and data governance
  • Lead the development of data-driven marketing campaigns and analytics
  • Collaborate with cross-functional teams to ensure seamless data flow and integrations
  • Stay up-to-date with industry trends and best practices in marketing automation and data governance
Requirements:
  • Bachelor's degree in Marketing, Business, or related field
  • At least 2 years of experience in digital analytics, buyer, automation, and/or marketing
  • Extensive experience with marketing automation tools, Google Analytics, and Microsoft Excel
  • Deep understanding of CRM, including reporting and field management
  • Ability to think critically and make optimization decisions based on data
About J.B. Hunt Transport:

J.B. Hunt Transport, Inc. is a leading transportation and logistics company that affirms its belief in equal employment opportunity for all employees and applicants. The company is committed to basing employment decisions on the principles of equal employment opportunity and will recruit, hire, compensate, offer benefits to, upgrade, train, layoff, terminate, and/or promote individuals without discrimination.