Web Strategy Director
3 weeks ago
About Chime
We are a financial technology company that empowers people to achieve financial progress. Our mission is to provide helpful, transparent, and fair banking services to our members.
As a leader in the fintech industry, we strive to innovate and improve our solutions to better serve our customers. We believe in the importance of empathy, transparency, and fairness in all our interactions.
Job Description
The Web Strategy Director will be responsible for defining and driving the strategy of compelling website experiences that attract, inspire, engage, and convert prospective customers on chime.com. This role requires collaboration with teams across Marketing, Product, Web Engineering, and Creative to develop shared goals, translate business objectives into long-term roadmaps, and deliver cohesive customer experiences.
Responsibilities
- Own the overarching web strategy, including site updates, landing page experiences, testing, and optimization that support acquisition, conversion, and retention.
- Collaborate with Marketing, Web Engineering, Creative, and Product teams to build site experiences for campaigns, product initiatives, tests, and always-on programs.
- Drive continuous experience improvement through the development of an ongoing web experience roadmap aligned to short-term and long-term opportunities.
- Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies, and uncover areas of opportunity to improve the web experience.
Requirements
- 10+ years of experience leading integrated web strategy and complex web programs at a tech, consumer finance, or innovative consumer brand.
- Strong leadership presence with ability to lead, influence, and direct projects and processes across multiple teams.
- Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools, including CMS, A/B testing tools, site analytics, and business intelligence tools.
- Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript.
Benefits
- A competitive salary based on experience: $168,570 - $238,900 per year.
- A generous 401(k) match plus great medical, dental, vision, life, and disability benefits.
- 16 weeks of paid parental leave for all parents and an additional 6-8 weeks for birthing parents.
- Mental health support with therapy and coaching through Modern Health.
- 1% of your time off to support local community organizations of your choice.
About Us
We're passionate about developing solutions and services to empower people to succeed. Every day, we start with empathy for our members and stay motivated by our desire to support them in ways that make a meaningful difference.
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