Media Sales Executive

1 week ago


Springfield, Massachusetts, United States Gray Television Full time
About Gray Television

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36 percent of US television households. We strive for excellence through technology upgrades and employee development.

About WGGB

Western Mass News, a licensed television station in Springfield, Massachusetts, serves the Pioneer Valley. Our networks include ABC 40, Fox 6, and CBS 3, offering live programming and major sporting events.

Job Summary

We seek a passionate and motivated Media Executive to maximize sales on our over-the-air and digital platforms. The ideal candidate will develop and maintain positive relationships with clients and agencies, promoting the station and selling commercial airtime.

The Media Executive will prepare sales presentations using in-house ratings, research materials, and knowledge of local competition and station assets. Strong administrative and prospecting skills are required, along with a professional appearance.

This is a fast-paced and fun business that requires persistence, organization, creativity, and interpersonal skills. The Media Executive will be expected to formulate and execute a daily plan, adapting quickly to maximize sales.


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