Content Marketing Manager

5 days ago


New York County New York, United States MediaRadar Full time
Job Description

**About the Role**

MediaRadar is seeking an experienced Content Marketer to join our team. As a Content Marketer, you will be responsible for developing and executing content marketing strategies that align with business goals and target audience needs.

Key Responsibilities:

  • Develop and execute content marketing strategies that align with business goals and target audience needs.
  • Ideate and manage production of advertising-industry thought-leadership content across various formats, including video production, editorial thought leadership (eBooks, whitepapers, bylines), podcasts, webinars, event content activation, and infographics.
  • Conduct research and analysis to identify content gaps and opportunities, and stay up-to-date with industry trends and best practices.
  • Collaborate with cross-functional teams, including designers, writers, and subject matter experts, to ensure content is accurate, on-brand, and meets project deadlines.
  • Manage content distribution channels, including email newsletters, social media accounts, and third-party platforms in collaboration with demand generation leadership to increase reach and engagement across target accounts across brand, agency, publishing, and platform buyers.
  • Continuously test and refine content marketing strategies and tactics to improve results and drive business growth.

Requirements:

  • 5-7+ years in content marketing and/or production and program management role
  • External multimedia production agency, freelance design, and editorial team management experience required
  • Experience in advertising, media, data insights, and/or analytics industry required
  • Have a passion for B2B content and have a keen eye for identifying upcoming trends
  • Strong skill set in creation (written and visual) and communication (storytelling and verbalizing)
  • Ability to analyze data and marketing analytics to reiterate and drive actionable insights

What We Offer:

  • Medical, Dental & Vision Insurance
  • 401k with Company Match
  • Flexible PTO
  • Commuter Benefits
  • Gym Discounts
  • Summer Fridays

This is a full-time exempt role with a base salary range of $120,000-$130,000, plus benefits. A final compensation offer will ultimately be based on the candidate's location, skill level, and experience, and the Company's pay equity.



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