Performance Analyst
1 month ago
Job Title: Performance Analyst, Global Performance
Job Summary:
We are seeking a highly skilled Performance Analyst to join our Global Performance & Measurement team. As a key member of our team, you will be responsible for analyzing Paid Social performance across Conde Nast's diverse product portfolio and commercial strategies. Your expertise in data analysis, attention to detail, and ability to deliver actionable insights will be crucial in driving business growth and revenue.
Key Responsibilities:
- Develop and implement data analysis strategies to meet unique client and category requirements.
- Collaborate with Sales, Marketing, Data Products, Measurement, and other teams to implement impactful product and program insights informed by your findings.
- Create visually compelling and informative dashboards that effectively communicate intricate data insights in a user-friendly format.
- Utilize tools and technologies to enhance data visualization and interpretation.
- Provide high-level expertise, methodologies, and tools for performance management and quality assurance.
- Assist in the data input for commercial campaign wrap-up presentations and report templates.
- Generate quarterly benchmarks, focusing on insights to drive business value and repeat revenue.
- Cultivate strong working relationships with external vendors and partners to ensure timely and accurate data inputs for various reporting needs.
- Work closely with internal teams to ensure the data, benchmarks, and insights deliver upon client goals and ultimately drive revenue and repeat business.
Requirements:
- 1-4 years experience in a data-driven marketing or advertising role, or industry equivalent.
- Solid understanding of online advertising and marketing metrics/KPIs, covering areas such as branded content, social media, programmatic, and direct media.
- Experience in activating paid media campaigns—working across business centers of various social media platforms is a plus.
- Advanced proficiency in Excel for data analysis.
- Proficiency in using Business Intelligence tools such as LookerStudio, Adobe, Tableau, PowerBI, or equivalent.
- Excellent communication skills, with an ability to translate learnings to a broad range of stakeholders, both technical and non-technical.
- Strong presentation skills, creating clear presentations tailored to a wide range of audiences.
- Proven track record of performing well in a fast-paced environment.
- Effective project management skills with the ability to handle multiple tasks and tight deadlines.
What We Offer:
- Competitive salary
- Comprehensive health and wellness programs
- Professional development opportunities
- Collaborative and dynamic work environment
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