Site Merchandising Specialist
4 weeks ago
At Doggett, we are seeking a highly skilled Site Merchandiser to join our team. As a Site Merchandiser, you will be responsible for setting up and managing the proper assortment on our site, focusing on images, content, product data, and user experience.
Key Responsibilities:- Work closely with business units to identify correct assortment and promotions
- Create, optimize, and provide weekly reporting on key brand categories and products
- Collaborate with the e-commerce team to identify enhancements in the customer journey
- Work closely with the SEO team to identify opportunities in search engine results pages (SERPs)
- Partner with the e-commerce team and agencies to ensure consumers find the right products at the right time via site search
- Monitor KPIs daily, focusing on conversion, traffic trends, and page performance metrics
- Provide competitive intelligence with recommendations on optimizations
- Partner with business unit leads, marketing, and analytics teams to create a content calendar ensuring representation of our products meets customer expectations
- Collaborate with internal stakeholders to obtain pertinent sales, inventory, and business trends to assist in conversion and acquisition
- Monitor and optimize all product detail pages (PDPs) to ensure they meet performance standards, pages with errors are corrected, and they meet required content and functionality requirements
- Bachelor's degree in business, marketing, or a related field
- 3+ years of site merchandising experience with an emphasis on e-commerce and omnichannel
- Proficient in website technical skills in regards to page development, design, and user experience
- Strong understanding of digital experience platforms (DXPs) and customer journeys
- Ability to manage vendor, agency, and internal partnerships to achieve organizational goals
- Excel expertise required
- Excellent communication skills with the ability to know your audience, clearly relay findings, and obtain buy-in on recommendations
- Analytical thinker who can identify online business trends and optimize conversion, retention, and acquisition
- Expertise in Google Analytics 4, Google Console, Google Tag Manager, SEO, Screaming Frog, SEM Rush, DXPs, assortment/inventory management, and digital marketing
- Strong project management, organization, and collaboration skills
Up to 15% of the time
The Site Merchandiser must perform the essential duties and responsibilities with or without reasonable accommodation efficiently and accurately, and without causing significant safety threats to self or others.
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