Site Merchandising Specialist
2 days ago
Job Overview
The Site Merchandiser will play a crucial role in setting up and managing the proper assortment on the site, focusing on images, content, product data, and user experience. Key performance indicators (KPIs) to achieve include increased assortment, incremental traffic, conversion rate (CVR), revenue, and margin targets, as well as in-stock percentage.
Key Responsibilities:
- Collaborate with business units to identify correct assortment and promotions
- Create and optimize weekly reports on key brand categories and products
- Work with the e-commerce team to enhance the customer journey
- Partner with the SEO team to identify opportunities in search engine results pages (SERPs)
- Collaborate with the e-commerce team and agencies to ensure consumers find the right products at the right time via site search
- Monitor KPIs daily, focusing on conversion, traffic trends, and page performance metrics
- Provide competitive intelligence with recommendations on optimizations
- Partner with business unit leads, marketing, and analytics teams to create a content calendar ensuring representation of products meets customer expectations
- Collaborate with internal stakeholders to obtain pertinent sales, inventory, and business trends to assist in conversion and acquisition
- Monitor and optimize product detail pages (PDPs) to ensure they meet performance standards, correct errors, and meet required content and functionality requirements
Requirements:
- Bachelor's degree in business, marketing, or a related field
- 3+ years of site merchandising experience with an emphasis on e-commerce and omnichannel
- Proficiency in website technical skills, including page development, design, and user experience
- Strong understanding of digital experience platforms (DXPs) and customer journeys
- Ability to manage vendor, agency, and internal partnerships to achieve organizational goals
- Excel expertise required
- Excellent communication skills with the ability to know your audience, clearly relay findings, and obtain buy-in on recommendations
- Analytical thinker who can identify online business trends and optimize conversion, retention, and acquisition
- Expertise in Google Analytics 4, Google Console, Google Tag Manager, SEO, Screaming Frog, SEM Rush, DXPs, assortment/inventory management, and digital marketing
- Strong project management, organization, and collaboration skills
Travel Requirements:
Up to 15% of the time
The Site Merchandiser must perform the essential duties and responsibilities with or without reasonable accommodation efficiently and accurately, and without causing significant safety threats to self or others. The statements made herein are intended to describe the general nature and level of work being performed by employees assigned to this job classification. They are not intended to be construed as an exhaustive and inclusive list of all responsibilities, duties, and/or skills required of personnel so classified.
Doggett is an Equal Employment Opportunity Employer
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