Global Entertainment Marketing Director

3 days ago

Beverly Hills, California, United States IMG LIVE Full time
Senior Account Director, Entertainment Marketing

About the Role:

At IMG LIVE, we're looking for a highly skilled Senior Account Director to lead our Entertainment Marketing team. This individual will be responsible for overseeing day-to-day client relationship management, developing and presenting POV's and recommendations to clients, and measuring and reporting program tactics to ensure goals are met.

Key Responsibilities:

  • Lead and/or oversee day-to-day client relationship management.
  • Serve as a strategic lead managing work across scoped accounts and short term projects.
  • Lead deal negotiation and contracting with partners including studios and production companies.
  • Oversee entertainment marketing work including brand integrations in tv/film, industry event sponsorships/partnerships and original branded content development.
  • Leverage existing network of relationships across the industry including producers, writers, agents, managers, etc. to drive program objectives and client connections.
  • Develop and present POVs/recommendations to clients.
  • Oversee measurement and reporting of program tactics to ensure goals are met.
  • Support new business opportunities with ideation, presentation and deck/proposal writing.
  • Guide the strategy, planning, coordination, execution and measurement of client initiatives.
  • Help counsel clients with new and creative ideas and trends across entertainment and culture (tech, fashion, entertainment, sports and music).
  • Collaborate with colleagues in other divisions across the 160over90/Endeavor network to share learnings and gather upstream intelligence.
  • Oversee key account responsibilities including budget tracking and forecasting, operations and internal leadership updates.
  • Collaborate with client's other agency partners (advertising, media, PR, etc.) throughout marketing campaign development and activation.
  • Support senior department leads in shaping insights and strategies for the Entertainment Marketing group.
  • Be a motivational, supportive and accountable people manager in a fast-paced environment.

Requirements:

  • Bachelor's Degree– marketing preferred.
  • 13+ years of marketing experience. Prior agency, network or studio experience is required.
  • Experience working with brand clients, internal teams and other agency partners.
  • Previous experience in brand integrations into tv/film and/or original branded content is preferred.
  • Experience managing day-to-day relationships with client, properties, agencies and vendors.
  • Strong account and project management skills and the ability to multitask multiple client requests.
  • Established relationships across the entertainment industry.
  • Deep knowledge of the tv landscape, including production companies and key creators/executives in entertainment.
  • Exceptional attention-to-detail and organizational skills, and fully capable of managing and working on multiple projects within tight deadlines.
  • Strong negotiation skills.
  • Team player with a positive attitude.
  • Superior pitching/presentation skills.
  • Ability to think strategically and creatively.
  • Strong problem-solve skills.
  • Strong writing skills.
  • Ability to adapt to changes and work in a fast paced, demanding environment.
  • Dependable and proactive.
  • Enthusiastic and driven team member with proactive, hands-on approach and genuine entrepreneurial spirit.
  • Ability to maintain confidentiality at all times.

What We Offer:

At IMG LIVE, we offer a competitive salary range of $150,000 - $200,000 annually, along with a comprehensive benefits package that includes health care, retirement, vacation and other paid time off, and additional offerings. We are committed to fostering an environment of collaboration, developing our future talent, and building on relationships across leadership, peers, and teams.

About Us:

IMG LIVE is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through OpenBet.

Diversity Statement:

IMG LIVE unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we harness the entirety of our company and lead with a lens of diversity, equity, and inclusion in everything we do. It means that we engage in anti-racism and allyship the way we do anything. Fiercely and Fearlessly. As a global company that drives culture, we endeavor to reflect the world's diverse voices both internally and externally to ensure success in our mission.

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