Senior Product Marketing Manager for Alexa Enterprise Products

3 weeks ago


Seattle, Washington, United States Amazon Full time
About the Role

We are seeking a seasoned marketing professional to lead the marketing strategy and execution of co-marketing initiatives for select priority partners in our TV category. As a Sr. Product Marketing Manager, you will be responsible for developing and executing the annual marketing strategy for priority partners, leveraging Amazon-owned channels to communicate to end users, and fostering strong partner relationships.

Key Responsibilities
  • Develop the annual marketing strategy for priority partners in the ABI TV category, defining annual marketing goals and tactical executions to drive business impact.
  • Leverage Amazon-owned marketing channels to create messaging and targeting to reach the right customer at the right time to drive priority KPIs.
  • Directly foster relationships with external partner marketing teams to define and execute co-marketing plans.
  • Own analysis, reporting, and next steps for select partner and category reporting to leadership.
Requirements
  • 6+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau for data manipulation and analysis.
  • Experience building, executing, and scaling cross-functional marketing programs.
  • Experience leading go-to-market for consumer software or hardware product launches.
About Amazon

Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market.



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