Senior Product Marketing Manager, Alexa Enterprise Products
1 month ago
We are seeking a seasoned marketing professional to lead the marketing strategy and execution of co-marketing initiatives for select priority partners in our TV category. As a Sr. Product Marketing Manager, you will be responsible for developing and executing the annual marketing strategy for priority partners, leveraging Amazon-owned channels to communicate to end users, and fostering strong partner relationships.
Key Responsibilities- Develop and execute the annual marketing strategy for priority partners in the ABI TV category, defining annual marketing goals and associated thematic go-gets and tactical executions to drive business impact.
- Leverage Amazon-owned and operated marketing channels to create messaging and targeting to reach the right customer at the right time to drive priority KPIs.
- Foster strong relationships with external partner marketing teams to define and execute co-marketing plans.
- Own the analysis, reporting, and next steps for select partner and category reporting to leadership.
- 6+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience leading go-to-market for consumer software or hardware product launches.
- Experience using SQL or other analytical tools for conducting data analysis.
- Experience with customer segmentation, profiling, and targeting.
Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
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