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Marketing and Communications Director

2 months ago


Appleton, Wisconsin, United States COMMUNITY BLOOD CTR INC Full time
Job Summary:

The Marketing and Communications Manager is a key member of the management team at COMMUNITY BLOOD CTR INC, responsible for developing and implementing strategic marketing and communication initiatives to promote the organization's mission and goals.

Key Responsibilities:
  • Strategic Planning: Develop and execute comprehensive marketing and communications strategies to support the organization's objectives and enhance public awareness.
  • Content Creation: Oversee the creation of compelling content for various channels, including social media, websites, newsletters, and press releases.
  • Campaign Management: Plan, execute, and monitor marketing campaigns aimed at increasing blood donations and community engagement.
  • Public Relations: Cultivate and maintain relationships with media, community partners, and stakeholders.
  • Digital and Social Media: Manage the organization's digital presence, including social media profiles and website content.
  • Community Outreach: Collaborate with local organizations, businesses, and schools to organize promotional events.
  • Internal Communications: Develop internal communication strategies to keep team members and volunteers informed and engaged.
  • Team Leadership: Supervise, coach, and mentor marketing and communications team members, providing guidance and support for their professional growth.
Requirements:
  • Bachelor's degree in marketing, communications, public relations, or a related field.
  • Minimum of 5 years of experience in marketing and communications, with a focus on non-profit or healthcare sectors preferred.
  • Proven experience in managing marketing campaigns, content creation, and public relations.
  • Strong knowledge of digital marketing tools, social media platforms, and website management.
  • Excellent written and verbal communication skills, with the ability to craft compelling messages and engage diverse audiences.
  • Demonstrated ability to lead teams, manage projects, and work collaboratively with various stakeholders.
  • Strong analytical skills and experience with data-driven decision-making.