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Marketing and Communications Director
2 months ago
The Marketing and Communications Manager is a key member of the management team at COMMUNITY BLOOD CTR INC, responsible for developing and implementing strategic marketing and communication initiatives to promote the organization's mission and goals.
Key Responsibilities:- Strategic Planning: Develop and execute comprehensive marketing and communications strategies to support the organization's objectives and enhance public awareness.
- Content Creation: Oversee the creation of compelling content for various channels, including social media, websites, newsletters, and press releases.
- Campaign Management: Plan, execute, and monitor marketing campaigns aimed at increasing blood donations and community engagement.
- Public Relations: Cultivate and maintain relationships with media, community partners, and stakeholders.
- Digital and Social Media: Manage the organization's digital presence, including social media profiles and website content.
- Community Outreach: Collaborate with local organizations, businesses, and schools to organize promotional events.
- Internal Communications: Develop internal communication strategies to keep team members and volunteers informed and engaged.
- Team Leadership: Supervise, coach, and mentor marketing and communications team members, providing guidance and support for their professional growth.
- Bachelor's degree in marketing, communications, public relations, or a related field.
- Minimum of 5 years of experience in marketing and communications, with a focus on non-profit or healthcare sectors preferred.
- Proven experience in managing marketing campaigns, content creation, and public relations.
- Strong knowledge of digital marketing tools, social media platforms, and website management.
- Excellent written and verbal communication skills, with the ability to craft compelling messages and engage diverse audiences.
- Demonstrated ability to lead teams, manage projects, and work collaboratively with various stakeholders.
- Strong analytical skills and experience with data-driven decision-making.