Senior Marketing Director

3 days ago


San Antonio, Texas, United States RockAsphalt Full time
Job Title: Senior Marketing Manager

We are seeking a highly skilled Senior Marketing Manager to lead the growth of our Road Rescue brand. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive sales, expand our retail distributor network, and boost online sales through our e-commerce platform.

About Us

Blades Group LLC is a family-owned and operated company that has been mining and producing native asphalt for over five generations. We take pride in providing our clients with high-quality, durable asphalt solutions that meet their needs. Our company values include owning our mistakes, working hard, overcoming obstacles, believing in people, and striving for continuous improvement.

Key Responsibilities
  • Develop and execute marketing strategies to expand our retail distributor network and boost online sales through our e-commerce platform.
  • Manage marketing efforts across multiple channels, including digital ads, email campaigns, social media, and content creation.
  • Optimize campaign performance by conducting A/B testing, analyzing data, and refining marketing efforts to maximize ROI and improve customer journeys.
  • Create sales enablement tools, such as training materials, marketing collateral, and in-store displays, to support third-party sales reps and enhance product visibility in retail environments.
Requirements
  • Bachelor's degree in marketing, business administration, or related field. MBA preferred.
  • 8+ years of progressive experience in retail and B2B marketing.
  • Expertise in marketing automation platforms with a data-driven mindset to optimize marketing performance.
  • Experience in developing training materials and executing distributor and channel marketing strategies.
  • Strong leadership and team management skills, with the ability to hit the ground running and contribute value immediately.
What We Offer

We offer a competitive compensation package that reflects the expertise and immediate impact we expect from the successful candidate. If you are a seasoned marketing professional with a proven ability to execute from day one and deliver exceptional results, we encourage you to apply and join our dynamic team.

We are an equal employment opportunity employer and welcome applications from diverse candidates. We are committed to creating a work environment that is free from discrimination and harassment.



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