Brand Marketing Strategist
1 month ago
In this pivotal role, you will spearhead the development and execution of marketing strategies to drive brand growth and profitability. As a Brand Manager, you will be responsible for leading the brand marketing team and collaborating with cross-functional teams to create and implement marketing plans that meet business objectives.
Key Responsibilities:
- Develop and execute comprehensive brand marketing plans, including consumer, customer, and bottler-facing activities.
- Lead the brand marketing team and provide coaching and guidance to ensure successful execution of marketing initiatives.
- Collaborate with insights teams to leverage research and insights to drive brand growth and profitability.
- Work with category management, consumer insights, strategy, commercialization, and sales teams to develop compelling brand selling stories and drive demand at retail.
- Develop and manage project workflows to ensure timely and effective execution of brand marketing initiatives.
- Ensure brand initiatives are integrated into digital marketing execution through websites, social media, email marketing, videos, and digital ads.
- Develop innovative strategies for consumer loyalty programs and recruiting new consumers.
- Ensure all projects and programs meet budget parameters and are accounted for.
Requirements:
- Bachelor's Degree in Business Administration, Marketing, Communications, or related field of study.
Desired Experience:
- More than 5 years of experience in marketing and brand management.
- Between 3-5 years of experience in the consumer-packaged goods (CPG) industry.
Computer Skills:
- Microsoft Office, Social Media, Click Up, and Nielsen.
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