Brand Manager
4 weeks ago
As a Brand Manager at Monster Energy, you will be responsible for spearheading marketing platforms and programs, including consumer, customer, and bottler-facing activities.
Key responsibilities include tracking and maintaining monthly performance reports, monitoring marketing trends, and keeping a close eye on competitors in the marketplace.
Essential Job Functions:- Develop and implement the brand marketing plan from strategy to analysis, informed by data and insights.
- Lead and manage the brand marketing team, providing coaching and guidance as needed.
- Identify opportunities and issues to drive brand growth and profitability, responsible for monthly brand performance reporting.
- Collaborate with the insights team to leverage research and insights, working with category management, consumer insights, strategy, commercialization, and the sales team to develop compelling brand selling stories.
- Develop and manage project workflows for brand marketing initiatives, ensuring seamless execution across digital marketing channels.
- Develop innovative strategies for consumer loyalty programs and recruiting new consumers, ensuring all projects and programs meet budget parameters.
- Bachelor's Degree in Business Administration, Marketing, Communications, or a related field of study.
- More than 5 years of experience in marketing, brand management, with a preference for experience in the consumer packaged goods (CPG) industry.
- Proficiency in Microsoft Office, Social Media, Click Up, and Nielsen.
Base pay range: USD 89,000.00 to USD 94,225.00. Monster Energy is an Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
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