Social Media Marketing Specialist

4 days ago

Bridgeport, Connecticut, United States Bigelow Full time

{"STRATEGY & DEVELOPMENT": "Develop and execute comprehensive social media strategies to drive brand awareness and engagement across multiple platforms. Collaborate with cross-functional teams to align social media objectives with key business initiatives. Stay up-to-date with industry trends and adjust strategies accordingly.", "CONTENT": "Create and curate high-quality content that resonates with our target audience. Work closely with the brand team to develop content pillars and key product initiatives. Ensure tone, visuals, and copy are aligned with the overall Bigelow brand persona.", "EXECUTION": "Manage and execute daily social media engagement efforts, including community management and influencer outreach. Collaborate with the Social Media Marketing Assistant to ensure seamless execution of social media campaigns. Develop and maintain relationships with key stakeholders and influencers.", "ANALYSIS & REPORTING": "Monitor and analyze social media performance against key performance indicators (KPIs). Provide actionable insights and recommendations to optimize social media performance. Develop and maintain reports to track social media metrics and progress.", "EDUCATION and/or EXPERIENCE": "Bachelor's degree in Marketing, Communications, Media, or PR. 3-5 years of experience in social media marketing, with a strong understanding of social media platforms and their respective features. Excellent verbal and written communication skills, with the ability to present to Sr. Management.", "SKILLS REQUIRED": "Strong presentation skills, with the ability to work with and present to Sr. Management. Creative thinking, with the ability to see the big picture and pivot as needed. Analytical thinking, with the ability to gather and report against KPIs and execute against actionable insights.", "Bigelow Tea is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.", "lang_code": "en"}

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