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Digital Marketing Strategist for Lifespark Senior Living

1 month ago

Savage, Minnesota, United States Life-Spark LLC Full time

Marketing Director Job Description

We are seeking a Sales & Marketing Director to join our team at NorBella Prior Lake, a Lifespark Senior Living Community. As a member of our team, you will be responsible for analyzing, designing, and implementing the community marketing plan to increase revenue.

Key Responsibilities:

  • Develop and execute facility strategic marketing plans to meet business objectives.
  • Analyze market trends and customer needs to identify short-term and long-term goals.
  • Research and develop new sales opportunities by identifying customer requirements, competitor strategies, and forecasting financial performance.
  • Make recommendations to improve the overall facility business development strategy.
  • Maintain strong relationships with the community and customers.
  • Create opportunities for public speaking events in the community while executing the marketing plan.
  • Plan and execute all aspects of the sales process, including taking inquiries, providing tours, and closing.
  • Direct the promotion of all marketing materials in the community and manage the finances associated with individual campaigns.
  • Review and adhere to the departmental budget.
  • Communicate information by writing articles, creating newsletters, posting bulletins, and other forms of advertising for employees, residents, tenants, families, and prospects.
  • Educate medical professionals on new projects and services offered by the community.
  • Provide information to facility leadership by collecting, analyzing, and summarizing data and trends.
  • Manage marketing databases and drive all necessary follow-up contacts.

Preferred Qualifications:

  • Experience in sales and marketing, public relations, or advertising.
  • Experience in healthcare is preferred.
  • Ability to drive the success of multiple projects concurrently.
  • Experience with using and developing multi-media campaigns.
  • Exceptional telephone and communication skills, with a desire to work closely with senior adults.
  • Proficient knowledge of computer systems, including email use.

We Offer:

  • Annual reviews with wage increases.
  • Paid time off and paid holidays.
  • Medical, dental, vision benefits.
  • 401k and company match.
  • Employee Referral bonuses.
  • Tuition reimbursement and nursing loan forgiveness.
  • Flexible scheduling.
  • Career development opportunities.

We are an equal opportunity employer and welcome applications from all qualified candidates.