Digital Marketing Strategist

6 days ago


Decatur, Georgia, United States Utility Associates, Inc. Full time
Job Description

We are seeking a skilled Digital Marketing Strategist to join our team at Utility Associates, Inc. In this role, you will play a crucial part in driving our marketing efforts forward, leveraging your expertise in demand generation and integrated campaign development.

About Us: Utility Associates, Inc. is an innovative technology company that delivers cutting-edge digital systems for frontline professions. Our mission is to empower professionals with speed, accuracy, and transparency in their work. We foster a purpose-driven environment that values teamwork and diversity.

The Role: As a Digital Marketing Strategist, you will be responsible for designing, planning, and executing integrated marketing campaigns across multiple channels. You will utilize data-driven insights to measure and analyze the effectiveness of campaigns, providing actionable recommendations for optimization. Your excellent analytical skills, attention to detail, and ability to work in a fast-paced environment make you an ideal candidate for this position.

Key Responsibilities:

  • Develop and execute integrated marketing plans, encompassing digital, traditional, and emerging marketing channels.
  • Leverage the most suitable marketing channels to engage our target audience effectively.
  • Foster a collaborative environment, working closely with creative, copywriters, agencies, sales, and analysts to deliver impactful marketing initiatives.
  • Utilize data-driven insights to measure and analyze campaign effectiveness, providing actionable recommendations for optimization.

Requirements: To be successful in this role, you will need a strong background in marketing, demand generation, and experience in B2B SaaS with a track record of successful integrated campaign development and execution. You should have excellent project management skills, with the ability to manage multiple campaigns simultaneously, meet deadlines, and work within budget.

Estimated Salary: $85,000 - $110,000 per year, depending on location and experience.

Benefits: At Utility Associates, Inc., we offer a competitive salary, comprehensive benefits package, and opportunities for growth and professional development. If you are passionate about digital marketing and want to join a dynamic team, please submit your application.



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