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Content Marketing Coordinator

2 months ago

South Jordan, Utah, United States Canopy Full time
Content Marketing Coordinator

About Canopy

Canopy is an innovative SaaS provider dedicated to transforming the accounting sector through user-friendly software solutions. Our mission is to empower our clients to achieve their ideal practice with our comprehensive Practice Management Suite. We prioritize customer satisfaction, proactive problem-solving, and fostering a positive work environment.

Role Overview

We are seeking a Content Marketing Coordinator to elevate our marketing initiatives. As a key member of our marketing team, you will be responsible for creating diverse content that resonates with our audience.

Key Responsibilities:
  • Collaborate with various teams including product marketing, creative, demand generation, customer success, and sales to identify content requirements.
  • Discover content opportunities and produce materials that engage users throughout their journey. This may encompass case studies, ebooks, white papers, checklists, infographics, blog posts, webinars, and podcasts.
  • Customize content to align with the preferences of our target audience.
  • Work with the team to establish content calendars, topic ideas, and campaign strategies.
  • Contribute to our social media presence.
  • Participate in industry events and conduct live interviews through social media platforms.
  • Support additional marketing projects as necessary.
Qualifications:
  • 1 - 3 years of experience in B2B SaaS content marketing.
  • Bachelor's degree in Marketing, English, Communications, Journalism, or a related discipline.
  • Proficient writing skills with a background in brand communication.
  • Experience managing social media platforms for a business.
  • Self-motivated with the ability to generate content independently.
  • Ability to connect and communicate effectively with diverse audiences.
  • Strong verbal and written communication skills.
  • Confidence, self-awareness, and a proactive mindset.
Preferred Qualifications:
  • Understanding of marketing strategies across different stages of the customer journey.
  • Proven ability to foster cross-functional relationships.
  • Familiarity with the accounting sector.
  • Experience in video and audio editing.
Why Join Us:

We offer a range of benefits including flexible paid time off, comprehensive health coverage, a 401(k) plan with matching contributions, mental health resources, and supportive parental leave policies. Additionally, we foster a culture of recognition, community events, and ongoing education initiatives.

Our Core Values:

We approach our work with a commitment to ownership, customer satisfaction, ethical conduct, and a culture of curiosity and transparency. To learn more about our values, please explore our website.

Interview Process:

Our interview process is designed to be transparent and engaging, allowing candidates to evaluate our organization just as we evaluate them. We encourage candidates to prepare questions for our team during the interview stages.