Digital Marketing/Branding Strategist

5 days ago


Cincinnati, Ohio, United States Worldpay Full time

Marketing Automation Expert

At Worldpay, we're constantly evolving how we work to make payments easier for millions of people every day.

We're looking for a skilled Marketing Automation Lead to join our team and help us drive business objectives through innovative marketing strategies.

Key Responsibilities:

  • Develop and implement marketing automation strategies that align with business objectives
  • Research and evaluate marketing automation solutions to select the best fit for campaigns
  • Collaborate with marketing, sales, and product teams to integrate marketing automation into the overall marketing and sales process
  • Analyse marketing automation data to track campaign performance and identify areas for improvement
  • Stay up-to-date on the latest marketing automation trends and technologies

Requirements:

  • Proven track record of designing, implementing, and managing marketing automation campaigns within Marketo
  • Strong understanding of Marketo marketing automation platform and functionalities
  • Expertise in lead nurturing and customer relationship management (CRM) systems (Salesforce)
  • Basic HTML, CSS, JavaScript knowledge
  • Experience managing multiple Marketo instances, tied to separate CRM instances
  • Strong understanding/experience with Salesforce and Marketo sync
  • Experience with data analysis tools such as Google Analytics and Tableau

What We Offer:

  • A fantastic range of benefits designed to help support your lifestyle and wellbeing
  • Time to support charities and give back in your community

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics.



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